Online Presence Self-Audit for Fiction Authors

Get clear on what’s working — and what’s holding you back.

A free resource to help you align your online presence and grow a loyal readership that feels connected to your stories and your authentic voice… without burning out.

Spot the gaps. Discover your next step. Grow with intention.

If you don’t know where you are,
you can’t know where you’re going.

Building an author platform can feel like trying to navigate a forest with no map, and no idea where the path even begins.

That’s where this free Online Presence Self-Audit comes in.

Most authors wait until launch day to start thinking about their platform. But by then, it’s already too late.

This free Online Presence Self-Audit helps you get ahead of that moment. It gives you a clear snapshot of where you are, what’s missing, and what actually needs your attention right now, so you can stop guessing and start growing with intention.

Whether you’re just getting started or trying to get your digital presence back on track, this self-guided tool will help you:

Get clarity on what’s working, and what’s not
Pinpoint what actually needs your focus next
Reduce the guesswork, burnout, and spinning in circles
Understand how your website, email list, and social presence work together
Feel more confident about how readers experience you online

✧┈┈✧ .⋆。˚☽˚。⋆.✧┈┈✧

✧ What’s Inside

This isn’t a to-do list. It’s a guided reflection tool built specifically for authors.

Inside, you’ll find:

7 themed sections covering the full scope of your online presence
Simple check-in prompts—no scores, no shame, just clarity
Mini reflections to help you identify your blindspots
A final roadmap to help you create an action plan
A warm invitation to ask questions if you’re stuck (seriously, I want to help)
Bonus: Framework for a public perception audit

“The audit’s been really useful, with some good, searching questions that made me consider my approach, priorities and goals. I’ve read a lot about marketing – perhaps too much – over the last year, but your audit certainly gets to the core of what matters. Once I completed the questionnaire, I felt much more positive, so thank you for boosting my confidence.”

~ Robert Crouch, Author

“I’m finally getting time to look at your spell book and email newsletters/advice. This is great! I am making notes as I go to what I haven’t done yet. This is all so helpful and I want you to know.”

~ Corinna, Author @littlecupofstories

✧ Why This Matters

Your author platform isn’t just about visibility. It’s about connection.
It’s about showing up in a way that feels like you, and draws the right readers in.

After completing this audit, you won’t just have a list. You’ll have a map; a clear-eyed understanding of how all the pieces of your platform fit together, and a starting point for building something strong, aligned, and sustainable.

This is your threshold moment. Let’s make sure you’re headed in the right direction.

✧ Bonus: Companion Resource Included

If you need extra clarity while working through the audit, you’ll also get access to Your Online Presence Spellbook. A beautifully designed PDF guide that expands on key concepts and helps you take your next steps with confidence.

✧ About the Creator

Hi, I’m Tanya Joy Morgan, Digital Strategist and Educator of DIY Marketing for authors. I help authors build a sustainable online presence without stress, guesswork, or burnout. Through my step-by-step approach of Anti-Marketing for Fiction Authors, I teach authors how to build their websites, email lists, and audience… on their terms.

Who This Guide IS For

  • Authors who want to grow their online presence but don’t know where to start
  • Writers who feel scattered across platforms and want a clearer picture of what matters
  • Authors building or revamping their website, email list, or social strategy
  • Indie or traditionally published authors who want to build a loyal reader base
  • Not-yet-published authors who want to lay the groundwork before launching
  • Writers who prefer clarity, sustainability, and strategy over hustle and overwhelm
  • Authors who care about meaningful connection; not just visibility for visibility’s sake

Who This Guide ISN’T For

  • Authors who don’t believe they need an online presence
  • Writers who expect fast results without meaningful effort
  • Authors who view readers as transactions, not relationships
  • Anyone who prefers shortcuts over a sustainable strategy
  • Writers who resist reflection or aren’t interested in understanding the bigger picture
  • Authors who want someone else to “just do it for them” without being involved
  • Authors who aren’t open to learning or adapting as the industry evolves